Streamlining the Path to Conversion for Global Retail
Friction at the Finish Line
A leading retail brand was experiencing a 70% cart abandonment rate on mobile devices. The checkout process was multi-step, required mandatory account creation, and suffered from poor input validation.
I led a 12-week design sprint to overhaul the checkout flow. Our goal was to simplify the journey into a single, intuitive page while introducing guest checkout and predictive address entry.
30% Growth
Increase in completed transactions within the first quarter post-launch.
Optimizing for the Modern Shopper
Discovery
Analyzing heatmaps and session recordings to identify drop-off triggers.
User Testing
Conducting 1-on-1 testing with existing customers to validate new concepts.
Prototype
High-fidelity React prototypes to test the feel of micro-interactions.
Results
Continuous A/B testing post-launch to squeeze out further gains.
Seamless Micro-Interactions
The key was "Invisible UX." By automating redundant tasks like card-type detection and address auto-complete, we reduced the number of user inputs by over 40%.
NextGen EdTech Dashboard
Ready to scale your product experience?
If you are looking for a design leader to solve complex workflows and drive real business impact, I would love to connect.