About Me

Driven by Purpose,
Defined by Precision

I’m a Product Design Manager with 14+ years of experience designing and leading UX for complex, multi-role platforms.

My Background

My work spans healthcare, fintech, fleet management, insurance, logistics, and enterprise SaaS products where clarity, speed, and scalability matter.

I specialize in solving high-friction problems — broken workflows, unclear ownership, and systems that don’t scale — by aligning user needs, technical constraints, and business goals into clear design direction.

Boopathiraja Portrait

Strategic Capabilities

I focus on designing clear, functional user experiences that solve real product problems and support business goals.

Product Strategy

Defining product vision and shaping end-to-end UX strategy, converting complex problems into structured plans.

Enterprise UX

Architecting workflows for complex B2B platforms, reducing operational friction with scalable user journeys.

Design Systems

Building scalable component libraries and visual languages that improve engineering velocity and quality.

Design Leadership

Mentoring designers and partnering with cross-functional teams to deliver pixel-perfect, impactful UI.

Professional Journey

Over a decade of leading design at scale.

Lead Product Designer

Freelance

2025 - Present

Leading strategic design initiatives for diverse clients, focusing on high-impact product solutions and design leadership.

Product Design Manager

L&T Technologies

2020 - 2023

Managed design teams and architected UX for enterprise-level fleet and logistics management systems.

Lead Product Designer

TCS

2018 - 2020

Drove UX strategy and implementation for global insurance and banking platforms.

Senior UX UI Designer

Accenture

2016 - 2018

Delivered complex UI solutions for healthcare and enterprise SaaS projects.

Core Toolkit

The tools that enable my process.

Figma

Primary tool for design systems and UI execution.

Framer

Interactive prototyping and production-ready sites.

Miro

Strategic ideation and collaborative workshops.

Design Strategy & Leadership

Ready to scale your product experience?

If you are looking for a design leader to solve complex workflows, build scalable systems, and drive real business impact, I would love to connect.

Let's build something that creates real impact for your business.